TAYLA PARX LAUNCHES TAYLAMADE, INC.
UMBRELLA COMPANY TO PARX PUBLISHING, PARX STUDIOS, 3020 MANAGEMENT AND LIFESTYLE BRAND TRAILER PARX
MINI- DOCUMENTARY DEBUTS TODAY
March 31, 2021—Grammy-nominated songwriter, singer, actress and businesswomen Tayla Parx launches TaylaMade, Inc., a new umbrella company housing Parx’s ventures: Parx Publishing, Parx Studios, 3020 Management and lifestyle brandTrailer Parx. Additional information on each entity can be found below. To close out Women’s History Month, Parx debuts a mini-documentary, created in collaboration with her creative hub Parx Studios, showcasing her skillset as a businesswomen and entrepreneur within the music industry. Watch/share the video:
The concept behind Parx Publishing is simple: Parx wanted an indie publishing company with major reach. Hers is a boutique agency that puts the emphasis on craft, not quantity, while helping songwriters hone their talents. As an established songwriter herself, Parx knows the pitfalls of music publishing. Parx Publishing, a joint venture with Warner Chappell, has a distinct approach, centered on encouraging and supporting songwriters as if they were family. “I want writers to feel like they have someone within the company pushing for them,” Parx says. “This isn’t an assembly line. we are not trying to reach a quota.” Instead, Parx Publishing is cementing a reputation for quality and consistency, guided by Parx’s commitment to excellence.
Self-sufficiency is a big deal for Parx, who prefers to keep her operations in-house, and Parx Studios is a centerpiece of her vision. Headquartered in Los Angeles, Parx Studios is a hub for designers, directors, photographers, stylists—all the creative disciplines a self-starter like Parx might need. “It’s a creative collective, really, like a think tank,” she says. “I want to create ecosystems that allow us to take it to the next level, that makes it easier for somebody to create.” By establishing the ecosystem and nurturing the creators, Parx is giving her collaborators a rare opportunity: the chance to make something genuinely new.
Parx believes that artist management is built on strong communication. That’s the essential idea behind 3020 Management, which Parx started in 2018 to provide the kind of management resources she felt was missing in her own career. “You’re able to create good business when you have people who are on the same page about getting to the end goal,” Parx says. Her approach to management stems from her own experience on the creative side of the music business, where she’s learned first-hand how to look out for her own best interests. With 3020 Management, Parx is helping her clients collaborate with artists, producers and writers who are building the future of music. “We want our clients to be successful, whatever that means for them,” Parx says. “We’re nurturing smarter creatives, and we’re setting them up for longevity in their careers.”
Parx is doing so much more than concert T-shirts with her Trailer Parx line. She’s a one-woman lifestyle brand with passion and vision, collaborating with artists and designers through her Parx Studios creative hub on clothing that mixes high fashion with streetwear, plus accessories, self-care, home décor and more. “Trailer Parx is really an expression of my style,” says Parx. Her style is bold and colorful, edgy but sweet, in a way that transcends gender boundaries. “It’s very much a reflection of my personality,” Parx furthers. “It’s about having clothes and items that go along with that, versus just slapping my face on a T-shirt.”
ABOUT TAYLA PARX
Tayla Parx has established herself as a history-making behind-the-scenes force with a discography streamed over 1 billion times and counting. Winner of Billboard’s 2019 “Hitmaker” Award, Parx was the first female songwriter to have three simultaneous top 10 songs—Grande’s “7 rings” and “thank u, next” and Panic! At The Disco’s “High Hopes”—in the Hot 100 since 2014.
In addition, Parx notably penned a total of six tracks on Grande’s blockbuster album Positions, including “34+35” and “pov.” Not to mention co-writing the double-platinum track “Love Lies” for Khalid and Normani, Anderson.Paak’s “Tints (featuring Kendrick Lamar),” Dan and Shay’s “Glad You Exist” and Dua Lipa’s “It Ain’t Me.” In 2019, Parx was also included in Forbes’ “30 Under 30” music list.In addition, her Grammy Award-nominated catalog consists of songwriting contributions on HIAM’s Women In Music Pt. III, John Legend’s Bigger Love, Janelle Monáe’s Dirty Computer, Christina Aguilera’s “Like I Do (featuring GoldLink),” The Internet’s “Ego Death” and the film Hairspray. Last summer, Parx premiered her hit single “Dance Alone,” about which Variety declared, “‘Dance Alone’ has perhaps the defining chorus of 2020.” The track has garnered over 2.5 million Spotify steams and was featured on Michelle Obama’s #BlackGirlMagic playlist. The song appears on her album Coping Mechanisms, which was released in late-2020 via TaylaMade/Atlantic Records.
CRITICAL PRAISE FOR PARX:
“A solid pop manifesto from a child-star-turned-pop-savant.”
“[Parx] showcased her mastery of different genres, her dulcet voice,
and her infectious attitude.”
“Fans finally got a glimpse of the preternaturally seasoned songwriter.”
“Coping Mechanisms will prove her a force in modern pop music.”
“[Parx] exploded as one of pop music’s go-to songwriters.”
“Tayla Parx is an artist in every way you can imagine. Whether it’s songwriting,
singing, or producing, her creativity shines through all elements of her craft.”