PRINCESS CATGIRL, NEW ALBUM FROM
CASHMERE CAT, OUT SEPTEMBER 20
“EMOTIONS” DEBUTS TODAY WITH MOTION
CAPTURE VIDEO, STARRING MARGARET QUALLEY AND DIRECTED BY JAKE SCHREIER

Globally acclaimed producer Cashmere Cat unveils “EMOTIONS” today, the first track from his forthcoming new album, Princess Catgirl. Watch the video, directed by longtime collaborator Jake Schreier and featuring Emmy-winning actor Margaret Qualley (Once Upon A Time In Hollywood, Fosse/Verdon, The Leftovers) in motion capture as Catgirl, here. The album, his first new music since the release of his massively acclaimed debut 9, is out September 20 via Mad Love/Interscope Records.

The new music is accompanied by the unveiling of a new companion to Cashmere Cat, the eponymous Princess Catgirl.

“She’s very cute and powerful,” says Cashmere. “I’ve always been shy—since the beginning of being an artist I would hide my face, not want to do interviews, hide behind other artists. I guess you could say I was scared. So I created Princess Catgirl to be the face of my music. She makes me feel safe.”

Since the release of his much-lauded debut album 9 in 2017, Cashmere Cat has devoted himself to producing for some of pop’s biggest stars, working with his longtime friend and creative collaborator benny blanco extensively, as well as Shawn Mendes and Camila Cabello on their current smash hit “Señorita,” Kanye West, Kid Cudi, Halsey, FKA twigs, Major Lazer, Lil Dicky, Nas, Francis & The Lights and many more.
Cashmere Cat is Norwegian producer Magnus August Høiberg. Since his rise to prominence with revered EPs Mirror Maru and Wedding Bells, Cashmere Cat has become one of the most acclaimed producers in the world; SPIN calls him “a pop mega-force” while Stereogum praises his “sort of askew, brightly colored crystalline Cartoon Network bangers.”

Photo by Shimazaki Masahiro