BIRTH CONTROL DEVICE “ESSURE” REMOVED FROM U.S. MARKETS
BEFORE THE BLEEDING EDGE LAUNCH ON NETFLIX
Activists and The Bleeding Edge Filmmakers Applaud the Decision
July 20, 2018 – New York, NY – After years of steadfastly standing by the effectiveness and safety of its birth-control device Essure, Bayer today made the abrupt decision to remove the product from the U.S. market. The announcement comes one week before the release of the Netflix Original documentary THE BLEEDING EDGE, which chronicles the injuries caused by Essure to tens of thousands of women around the world and the battle against it by Ashes, a patient activist group featured in the film.
Filmmakers Kirby Dick and Amy Ziering called today’s action by Bayer “a gratifying affirmation of the power of documentary.”
“This is exactly why we do this work: This film has already changed policies and changed history,” Dick said.
“Seven long years of fighting to get Essure off the market has finally paid off,” said patient advocate Angie Firmalino. “Not one more woman will be harmed by this device. We have won, we have finally won.”
Ziering agreed, noting that despite the commendable work of the activists for several years, Bayer refused to pull Essure until it found out about “The Bleeding Edge,” and that the filmmakers were happy to have played a role in Essure’s demise.
“We are thrilled to be a part of this monumental day,” Ziering said.
The stunning reversal came after weeks of increased pressure from the Essure activists, which included a rally outside of Bayer’s U.S. headquarters.
THE BLEEDING EDGE, called “a terrifying eye-opener,” is set to premiere on Netflix July 27.