Gibson Generation Group And MyMusicRx Unite To Offer Virtual Guitar Lessons For Sick Kids; Marcus King Live Performances And Guitar Giveaway Launch Today

Gibson Generation Group Musicians And MyMusicRx Unite
To Offer Virtual Guitar Lessons for Sick Kids

Marcus King To Deliver Multiple Live Performances and Gibson Guitar Giveaway To Launch Today, June 8
(Here)

Watch Marcus King Perform The Song “Where I’m Headed” And Support MyMusicRX Programs For Kids And Teens
(Here)

NASHVILLE, TN (June 8, 2020) Gibson and MyMusicRx®, the Children’s Cancer Association (CCA)’s flagship program, are joining forces to bring the healing power of music to kids facing cancer and other serious illnesses. Starting today, June 8, 18 talented young Gibson Generation Group (G3) artists will provide a virtual music mentorship for CCA-served children by sharing guitar lessons and giving hospitalized kids the chance to learn how to play an instrument. All performances and clips can be viewed by the public at MyMusicRx.org 24/7 and for free, starting today, June 8.

Gibson and CCA will release multiple performances from 24 year-old-singer, songwriter and guitar phenomenon, Marcus King, on MyMusicRx’s and Gibson’s channels between June 8 and June 19. King recently released his debut solo album El Dorado, a sonic exploration of classic rock, blues, southern R&B and country-soul where subtle acoustics and pedal steel shines bright alongside raucous electric guitars. King teamed with Dan Auerbach to produce the album which is available on Fantasy Records, Here. A fourth-generation musician, Marcus is the namesake of the Marcus King Band, and is quickly becoming one of the most soulful voices of his generation. For more information please visit: www.marcuskingband.com.

View the Gibson and MyMusicRx® trailer featuring Marcus King, the Gibson Generation Group and Children’s Cancer Association kids: Here.

Watch and share the virtual guitar lessons from the Gibson Generation Group and Marcus King: Here.

Watch and share the first performance and interview with Marcus King featuring the song “Where I’m Headed”: Here.

From June 8-19, a guitar giveaway will round out the partnership, serving as a virtual fundraiser for MyMusicRx. Participants can donate for the chance to win one of sixGibson, Epiphone and Kramer guitars. Each winner will receive interactive guitar lessons through a year-long subscription to the Amped Guitar audio augmented reality learning APP and a swag bag of Gibson merch. Proceeds from guitar giveaway will directly support MyMusicRx’s efforts to engage hospitalized kids and teens bedside and online with a “Self-Prescribed Music Experience” – tailored, one-on-one music experiences designed to relieve their stress, anxiety and the perception of pain. Donate to win the MyMusicRx Gibson Guitar Giveaway, here:https://joyrx.rallyup.com/gibson.

For more than 24 years, MyMusicRx’s trained music specialists have been engaging hospitalized kids of all ages and diagnoses, playing music for and with them and their families. State-of-the-art music carts are stocked with high-quality instruments for kids to explore and tablets loaded with musical games and apps. The program extends online at MyMusicRx.org with exclusive artist performances and music lessons – available to kids and teens free-of-charge 24/7. Live, in-hospital concerts complete the MyMusicRx experience. Learn how you can help MyMusicRx support the shift in program delivery by donating to the Joy Response Fund at joyrx.org/donate.

“The children and families we serve are even more deeply impacted during this time of quarantine and social distancing – which is why we’re rapidly innovating ways to create and share Joy,” said Danielle York, President and General Manager, CCA. “We are so grateful to Gibson and Marcus King for helping us find new and exciting ways to virtually connect these kids with the healing power of music.”

“We established the G3 Gibson Generation Group less than a year ago to provide support and inspiration to the next generation of musicians,” says James ‘JC’ Curleigh, President and CEO of Gibson. “Now the G3 musicians and Marcus King are providing creative support and vital inspiration to kids in need through our partnership with MyMusicRX. It’s simply awesome to see the next generation taking care of each other during these challenging times.”

From June 3-19, donate to win one of the following guitars below for the MyMusicRx Gibson Guitar Giveaway, here: https://joyrx.rallyup.com/gibson.

MyMusicRx Gibson Guitar Giveaway features the following Gibson, Epiphone and Kramer guitars, images clockwise: Casino (Vintage Sunburst), Les Paul Tribute (Satin Cherry Sunburst), Les Paul Tribute (Satin Honeyburst), Les Paul Tribute (Satin Iced Tea), Masterbuilt Acoustic (Vintage Sunburst Satin), Assault Plus (Vintage Sunburst)

MyMusicRX:

Gibson Generation Group:
 Gibson:
About MyMusicRx: MyMusicRx®, the flagship program of Children’s Cancer Association (CCA), delivers the healing power of music to kids and teens facing cancer and other serious illnesses. MyMusicRx offers bedside and online tailored, one-on-one music experiences designed to relieve stress, anxiety, and the perception of pain and offers live in-hospital concerts. To learn more about CCA’s MyMusicRx program, please visit www.JoyRx.org/MyMusicRx or MyMusicRx.org for the full experience.
About Gibson Generation Group: The Gibson Generation Group, or G3, is Gibson’s two-year, global mentoring program for new generations of guitar players. G3 members are endorsed by Gibson Brands and showcased across Gibson’s channels, reaching hundreds of millions of viewers globally. They receive one-on-one mentoring from Gibson’s Entertainment Relations team, and the opportunity participate and perform at Gibson Experiences and Events. G3 members can preview new product before it is released, create content with Gibson TV, and much more. The first G3 class, the class of 2021, is due to graduate in the Summer of 2021. For more information on G3, visit: http://g3.gibson.com/.
About Gibson: Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, KramerSteinberger and the Gibson Pro Audio division KRK Systems. Gibson Brands is dedicated to quality, innovation and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at http://www.gibson.com and follow us on TwitterFacebook, and Instagram.

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