Doyeon Yoni Yu was born and raised in South Korea before she moved to New York, she soon after graduated from Parsons School of Design. Doyeon supports body positivity and size inclusivity, her mission is to be unapologetic with her fashion and allow every woman to feel beautiful in the skin their in. Her creations are to truly celebrate body equality and liberate us all from this fat phobic society. Her designs empower women to love their bodies and take a stand against size discrimination. Moreover, she provides choices that we’re missing in plus size market.
‘Shinaburo’ is an ancient word which means ‘little by little’, thus elaborating on the unrealistic societal norms of body image and self worth. The brand believes the most important thing is that we don’t give in to the standard of beauty seen in most of our media today. That all bodies are beautiful – no matter the size. This collection is one of many steps taken for C’est D. to change our global perspective.