Eminem Takes You on A Virtual Ride Through His Hometown In “Marshall From Detroit”
The VR Film Experience, From Felix & Paul Studios and Shady Films, Now Available at The Oculus Store
2019 Sundance Official Selection Gives Viewers an Intimate, Inside Look at Eminem And the City He Calls Home
February 21st, 2019—Montreal, Canada and Santa Monica, CA—15-time Grammy winning musician Eminem, EMMY® award-winning immersive entertainment creators Felix & Paul Studios, and Facebook’s Oculus today launched Marshall From Detroit. The cinematic VR experience is now available for Oculus Go, Oculus Rift and the Samsung Gear VR.
“In Marshall From Detroit, we sought to explore the city impressionistically: Detroit as a memory, a feeling, a dream,” said director Caleb Slain. “With a front row seat down memory lane alongside Marshall and Sway, this lyrical experience offers an unprecedented glimpse into its eponymous titans. We all have a home. And the extent to which it shaped us is one of life’s great mysteries. But as any native would tell you, Detroit, Michigan is one hell of a place to call home.”
Marshall From Detroit is a 3D 360-degree virtual reality experience featuring Marshall Mathers (Eminem) and Sway Calloway and directed by Caleb Slain in collaboration with Félix Lajeunesse & Paul Raphaël. The 21-minute immersive VR experience, produced by Felix & Paul Studios in conjunction with Facebook’s Oculus, invites the viewer to join Eminem on a nighttime ride through Detroit with an up-close-and-personal view into the rapper’s thoughts and views on the city he has always called home. Eminem’s manager Paul Rosenberg and his producing partner Stuart Parr executive produced the experience via their Shady Films banner.
“It was a remarkable experience to collaborate with Marshall on this project,” said Paul Raphaël, co-founder and creative director of Felix & Paul Studios. “Marshall and the place he calls home are deeply intertwined — a motif we have explored with virtual reality since we produced the Nomads series, Through the Ages, and The People’s House. Here we used VR to tell a new side of Eminem’s story, one where audiences will get closer than ever before to this musical icon.”
Marshall From Detroit recently premiered at the 2019 Sundance Film Festival and is now available for free on the Oculus Store for Oculus Go, Oculus Rift and the Gear VR. The virtual reality experience was captured and produced using Felix & Paul Studios’ full-spectrum VR platform, including the studio’s proprietary, state-of the art cameras and pre- and post- production software suite. Spatial audio capture, design and processing was provided by Headspace Studio. A 360-degree preview of this groundbreaking experience is available at https://youtu.be/X2l4y3RQtDE.
Over the course of his career, Eminem has sold over 130 million albums and 389 million singles worldwide. He was Nielsen SoundScan’s top-selling artist of the 2000s with 32.2 million albums sold in that decade in the U.S. alone. In addition, Eminem was also named Billboard’s Artist of the Decade for the same period, 2000 through 2009. Eminem has won 13 GRAMMY® Awards and an Academy Award®. His 2010 album, “Recovery,” was the first album in the U.S. to ever go platinum digitally. His most recent album, “Kamikaze,” was released on Aug. 31, 201,8 and debuted at No. 1 on the Billboard 200 albums chart, selling 434,000 copies in its first week.
About Felix & Paul Studios
Felix & Paul Studios is an EMMY® Award-winning immersive entertainment studio, creating unparalleled virtual reality, augmented reality and mixed reality experiences for audiences worldwide.
The studio combines technological innovation with a unique, pioneering and in-depth approach to the new art of XR storytelling—creating groundbreaking original immersive experiences (Traveling While Black, MIYUBI, Nomads series, Strangers, The Confessional, Space Explorers series); awe-inspiring productions with existing franchises (Jurassic World, Cirque du Soleil, Fox Searchlight’s Wild and Isle of Dogs); and collaborations with world-renowned organizations, leaders and performers (NASA, SpaceX, President Barack Obama and Michelle Obama, LeBron James, President Bill Clinton, Eminem, Wes Anderson, Brie Larson, Jeff Goldblum, Bill Murray and many others).
Felix & Paul Studios is the world’s only full spectrum immersive entertainment studio, showcasing end-to-end creative capabilities, technological know-how and proprietary tools all within one company. The studio’s platform includes industry leading 3D 360° camera systems, production/post-production software and processes for cinematic and real time interactive projects, as well as spatial audio capture, design and processing through its Headspace Studio division.
Headquartered in Montreal, Canada with offices in Los Angeles, CA, Felix & Paul Studios has a highly experienced team of over 60 immersive media specialists and is backed by leading venture capital funds and institutional investors.
Oculus is a team at Facebook that builds virtual reality (VR) hardware and software to let people experience anything, anywhere, with anyone. The Oculus platform is currently available
on three headsets—the PC-powered Oculus Rift, the standalone headset Oculus Go, and the mobile Samsung Gear VR, powered by Oculus. They provide the most immersive VR experiences available, from games and movies, to 3D 360 videos and beyond.