Campaign mission is to help end underrepresentation of women in annual awards season nominations and wins
Stats: Only five women have ever been nominated for the Oscars’ director honor throughout the awards ceremony’s history
Stats: Rachel Morrison became the first woman nominated for a Best Cinematography Oscar in its history
October 2, 2019, Los Angeles, CA – CherryPicks®, a multi-platform brand focused on reviews by women, has partnered with a group of leading film industry female-driven organizations to launch #WomenForConsideration,
Women have been historically underrepresented in nominations across categories. As an example: for the 91stAcademy Awards (March 2019), there were no nominations for female directors, cinematographers, film editors, composers or visual effects artists. There were two female nominees out of 20 screenwriting nominees, one of 12 for Adapted Screenplay, one for 8 for Original Screenplay and 1 female nominee for 17 nominees in the Animated category. For below the line categories, of the 211 individuals who received Oscar nominations, 53 are females, constituting only 25% of the nominations.
By actively promoting and recognizing women above and below the line, the campaign hopes to increase the number of women nominated for awards. CherryPicks and sister organizations will cross-promote the #WomenForConsideration campaign and drive awareness of female contenders through a series of key initiatives including:
- Film Highlights: Spearheaded by CherryPicks, key films will be highlighted on social media platforms, websites, and weekly newsletters. Each week, a critic and/or writer will contribute a piece highlighting a film with one or more women to be considered for nomination. The highlight will also appear on all partners’ social media sites and websites.
- Social Media Campaign: by using key hashtags across platforms and encouraging organizations’ members and followers to help spread the word and help get deserving female filmmakers nominated.
- Events: female centric screening series and roundtable discussions among contenders and peers.
To amplify reach, film highlights will be compiled into articles to be featured on the homepages, social channels and newsletters of CherryPicks (www.thecherrypicks.com) and #WomenForConsideration partners. Op-eds pieces will spotlight women for consideration from multiple perspectives.
“It’s really important for us to ensure that female contenders get the same level of awareness across all disciplines in the filmmaking business as their male counterparts. We hope this campaign makes a difference for many wonderfully talented women who help make films possible,” said Miranda Bailey, Founder & CEO of Cherrypicks.com.“Awards and nominations can be one of the deciding factors that influence a filmmaker’s career, as the industry continues to use it as a benchmark to determine whose creative talent to invest in. This affects the imbalance of whose talents are considered at the highest levels, and which projects receive theatrical distribution. In 2018, only 40 out of more than 700 theatrically released films were directed by women, who were then largely overlooked during awards season. We hope that by supporting CherryPicks’ #WomenForConsideration campaign, there will be more awareness of the excellent work women in front of and behind the camera have contributed to this year’s most distinguished films,” stated Kirsten Schaffer, Executive Director, Women In Film Los Angeles.“It is time to dislodge the notion that projects led by women are a more of a risk, when in project in this industry is a calculated gamble. Alliance of Women Directors is proud to partner with Cherry Picks and our other sister organizations to highlight the phenomenal work being done by women in entertainment,” said AnnaLea Arnold, Executive Director of Alliance of Women Directors.
Emma Reeves, FREE THE WORK’s Executive Director says, “as ceaseless advocates for outstanding underrepresented talent, FREE THE WORK is proud to lend our support for #WomenForYourConsideration. Too many creative voices have been left out of the awards conversation for too long, furthering a self-fulfilling system of inequality – we’re hoping to end this vicious cycle ASAP.”Added Leah Meyerhoff, Founder of Film Fatales, “There is no lack of talent, only a lack of opportunity. It is crucial that qualified filmmakers of all backgrounds receive recognition during awards season, particularly women, people of color and LGBTQ+ voices which have been underrepresented for so long. Together we can change the ratio.”“This campaign is important because it increases the visibility of women in the filmmaking process. Every time a female is recognized for her work in front of or behind the camera, all women are lifted and valued, creating a richer world for everyone” stated Hope Mineo, Founder/Executive Director, 2000Dames, Executive Director, MPii – Motion Picture Industry Institute.
ABOUT THE PARTNER ORGANIZATIONS
CherryPicks is a multi-platform brand focused on reviews by women. Using a proprietary data model, we source reviews from female critics from around the world and provide a unique score based entirely on the opinions of women and non-binary reviewers. CherryPicks is where you can find out what women think about movies…and more.