CHERRYPICKS AND LEADING WOMEN ORGANIZATIONS TEAM UP TO LAUNCH #WOMENFORCONSIDERATION
AWARDS CAMPAIGN

Campaign mission is to help end underrepresentation of women in annual awards season nominations and wins

Stats: Only five women have ever been nominated for the Oscars’ director honor throughout the awards ceremony’s history

Stats: Rachel Morrison became the first woman nominated for a Best Cinematography Oscar in its history

October 2, 2019, Los Angeles, CA – CherryPicks®, a multi-platform brand focused on reviews by women, has partnered with a group of leading film industry female-driven organizations to launch #WomenForConsideration, a new annual initiative aimed at helping raise the profile of women across all aspects of filmmaking as contenders during the Hollywood awards nominating season.  Participating organizations include Women In Film – Los Angeles, Alliance of Women Directors, Film Fatales, MomsinFilms, 2000Dames, and the soon-to-launch FREE THE WORK.  #Womenforconsideration will launch on Wednesday, October 2.

Women have been historically underrepresented in nominations across categories. As an example: for the 91stAcademy Awards (March 2019), there were no nominations for female directors, cinematographers, film editors, composers or visual effects artists. There were two female nominees out of 20 screenwriting nominees, one of 12 for Adapted Screenplay, one for 8 for Original Screenplay and 1 female nominee for 17 nominees in the Animated category.  For below the line categories, of the 211 individuals who received Oscar nominations, 53 are females, constituting only 25% of the nominations.

By actively promoting and recognizing women above and below the line, the campaign hopes to increase the number of women nominated for awards.  CherryPicks and sister organizations will cross-promote the #WomenForConsideration campaign and drive awareness of female contenders through a series of key initiatives including:

  • Film Highlights: Spearheaded by CherryPicks, key films will be highlighted on social media platforms, websites, and weekly newsletters. Each week, a critic and/or writer will contribute a piece highlighting a film with one or more women to be considered for nomination. The highlight will also appear on all partners’ social media sites and websites.
  • Social Media Campaign:  by using key hashtags across platforms and encouraging organizations’ members and followers to help spread the word and help get deserving female filmmakers nominated.
  • Events: female centric screening series and roundtable discussions among contenders and peers.

To amplify reach, film highlights will be compiled into articles to be featured on the homepages, social channels and newsletters of CherryPicks (www.thecherrypicks.com) and #WomenForConsideration partners. Op-eds pieces will spotlight women for consideration from multiple perspectives.

“It’s really important for us to ensure that female contenders get the same level of awareness across all disciplines in the filmmaking business as their male counterparts. We hope this campaign makes a difference for many wonderfully talented women who help make films possible,” said Miranda Bailey, Founder & CEO of Cherrypicks.com.
“Awards and nominations can be one of the deciding factors that influence a filmmaker’s career, as the industry continues to use it as a benchmark to determine whose creative talent to invest in. This affects the imbalance of whose talents are considered at the highest levels, and which projects receive theatrical distribution. In 2018, only 40 out of more than 700 theatrically released films were directed by women, who were then largely overlooked during awards season. We hope that by supporting CherryPicks’ #WomenForConsideration campaign, there will be more awareness of the excellent work women in front of and behind the camera have contributed to this year’s most distinguished films,” stated Kirsten Schaffer, Executive Director, Women In Film Los Angeles.
“It is time to dislodge the notion that projects led by women are a more of a risk, when in project in this industry is a calculated gamble. Alliance of Women Directors is proud to partner with Cherry Picks and our other sister organizations to highlight the phenomenal work being done by women in entertainment,” said AnnaLea Arnold, Executive Director of Alliance of Women Directors.
Emma Reeves, FREE THE WORK’s Executive Director says, “as ceaseless advocates for outstanding underrepresented talent, FREE THE WORK is proud to lend our support for #WomenForYourConsideration. Too many creative voices have been left out of the awards conversation for too long, furthering a self-fulfilling system of inequality – we’re hoping to end this vicious cycle ASAP.”
Added Leah Meyerhoff, Founder of Film Fatales, “There is no lack of talent, only a lack of opportunity. It is crucial that qualified filmmakers of all backgrounds receive recognition during awards season, particularly women, people of color and LGBTQ+ voices which have been underrepresented for so long. Together we can change the ratio.”
“This campaign is important because it increases the visibility of women in the filmmaking process. Every time a female is recognized for her work in front of or behind the camera, all women are lifted and valued, creating a richer world for everyone” stated Hope Mineo, Founder/Executive Director, 2000Dames, Executive Director, MPii – Motion Picture Industry Institute.

ABOUT THE PARTNER ORGANIZATIONS

About CherryPicks:
CherryPicks is a multi-platform brand focused on reviews by women. Using a proprietary data model, we source reviews from female critics from around the world and provide a unique score based entirely on the opinions of women and non-binary reviewers. CherryPicks is where you can find out what women think about movies…and more.

About Women In Film, Los Angeles
Women In Film, Los Angeles (WIF LA) advocates for and advances the careers of women working in the screen industries—to achieve parity and transform culture. Founded in 1973, Women In Film supports all women working in film, television, and digital media from emerging to advanced career. Our distinguished programs include: mentoring, speaker and screening series, a production training program, writing labs, film finishing funds, legal aid, and an annual financing intensive. Women In Film advocates for gender parity through research, education, and media campaigns. Women In Film honors the achievements of women in Hollywood through the Legacy Series, annual Emmy and Oscar parties, and our signature event, the Women In Film Annual Gala. Membership is open to all media professionals, and more information can be found on our website: wif.org. Follow Women In Film on Instagram, Twitter, Facebook, and YouTube.
About Free The Work
FREE THE WORK is a 501c3 non-profit initiative, with a curated talent-discovery platform that connects underrepresented creators with those who hire within film, television, advertising, and media.
Founded as Free The Bid by director Alma Har’el in 2016, the initiative was initially created to address hiring inequality for women directors in advertising. FREE THE WORK represents an expansion into film, television, and media; promoting the work of all creators who are underrepresented within these industries, beyond just those who identify as women.
The FREE THE WORK platform generates intelligent, personalized discovery based on user activity; allows TV networks, film studios and brands to track quantifiable results for their diversity efforts across industries with a customized dashboard; offers the ability to create and share playlists of work + talent; hosts educational tools, mentorship opportunities for filmmakers, and acts as a collaborative social media platform.
About Alliance of Women Directors 
Alliance of Women Directors was founded in 1997 by alumnae of the American Film Institute’s Directing Workshop for Women as a community of peers to share information and support one another’s career advancement. Today AWD is an inclusive collective of professional women-identifying and gender nonbinary directors working together to affect positive, lasting change in the entertainment industry. A relentless advocate for gender parity, AWD believes it is vital that stories are told from all perspectives and is committed to substantially increasing the number of working women directors in film, television, commercials, and new media. To learn more about AWD, visit: allianceofwomendirectors.org and follow us on Twitter, Facebook, and Instagram.
About Film Fatales 
Film Fatales is a 501(c)3 non-profit which advocates for parity in the film industry and supports an inclusive membership community of over a thousand women and non-binary feature film and television directors nationwide. Through our Parity Pipeline initiative, Film Fatales raises the visibility of marginalized directors and increases the talent pool for industry organizations, programmers and production companies looking to work with more underrepresented voices. By expanding the landscape of storytelling, Film Fatales continues to bring exciting new films to the screen. Learn more at: www.filmfatales.org
About 2000Dames
2000Dames is women advancing the inclusion and impact of female artists, in a comprehensive program from creation, through funding to promotion.
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