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PRESENTS

GENERAL MAGIC

Opens July 12th at IFC Center in NYC

Pre-orders available on iTunes

About GENERAL MAGIC
This is the story of one of history’s most talented technology teams. From the first smartphones to touchscreens, e-commerce, eBay to emoticons, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic, a 1989 Silicon Valley startup that you’ve never heard of. The award-winning documentary is a tale of how a great vision, grave betrayal and an epic failure changed the world. Find out how the first smartphone wasn’t Apple’s… Featuring members of the original 1984 Macintosh team alongside the creators of the iPhone, Android and eBay, these designers, engineers and entrepreneurs saw the future decades before it happened. The film captures the spirit of those of us who dare to dream big and the life-changing consequences when we fail, fail again, fail better, and ultimately succeed.

‘A fascinating tale.’
-The Hollywood Reporter

‘The biggest eye-opener of Tribeca 2018.’
-Film Journal

‘Poignant, entertaining and full of life and lessons.’
-Forbes

‘Gripping material, deftly edited, “General Magic” is remarkable’’
-Barrons

‘General Magic is a reminder of how compelling stories about technology can be.’
-The Verge

‘The footage is unbelievable. This geekily comic doc inspires big dreams at every turn.’
-TimeOut

DIRECTED BY MATTHEW MAUDE AND SARAH KERRUISH 

2018 Tribeca Film Festival – WORLD PREMIERE
2018 Napa Valley Film Festival – WINNER – BEST DOCUMENTARY
2018 Montana International Film Festival – WINNER – BEST DOCUMENTARY

General Magic founder Marc Porat and his early vision for the smartphone. Image Credit: Spellbound Productions II

Featuring
Marc Porat (The founder of General Magic)
Tony Fadell (co-inventor of iPod / iPhone, founder of Nest Labs)
Andy Hertzfeld (co-inventor of the Macintosh Computer, co-inventor of Google Circles)
Joanna Hoffman (core Macintosh group member, played by Kate Winslet in Danny Boyle’s ‘Jobs’)
Megan Smith (VP at Google.org, Chief Technology Officer USA, President Obama’s Administration)
John Sculley (Former President of Pepsi and CEO of Apple Inc.)
Kevin Lynch (former CTO of Adobe Inc, Vice President of Technology at Apple Inc.)

Photo from the San Jose /Silicon Valley premiere – where the filmmakers asked everyone to hold up their phones and turn the light on – and then announced – “the people on this stage are responsible for the technology you are holding in your hand”

YEAR 2018 | COUNTRY USA | RUNTIME 90 mins

Websitewww.generalmagicthemovie.com/
Facebookwww.facebook.com/generalmagicthemovie
Instagramwww.instagram.com/generalmagicthemovie/
Twitterwww.twitter.com/generalmagicmov
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