NEON has partnered with SF based fashion retailer, Dolls Kill and cosmetics company, MAKE, and rounding out the triptych-to-die-for is LA’s hottest provocateurs, Pleasures. Each company will create specialty items inspired by the film, including the iconic red jackets and beauty products named after the characters from the film.

Assassination Nation features high school senior Lily and her three best friends who live in a world of selfies, emojis, snaps and sexts.  But when their town of Salem is besieged by a massive data hack, resulting in half the citizens’ private info spewed into the public view, the community descends into anarchy. Lily is targeted after being falsely blamed for the hack – and bands together with her friends to survive a long, blood-soaked night.

Starring Odessa Young, Hari Nef, Suki Waterhouse, Abra, Bill Skarsgard, Joel McHale, Bella Thorne, Maude Apatow and Kelvin Harrison Jr., this star-studded cast forms a film filled with Instagramable looks. Assassination Nation made its Canadian premiere in the Midnight Madness section of TIFF earlier this week.

The film adopts a provocative teenage girl’s-eye-view of the world and as a result is filled with Instagramable looks.

Sam Levinson describes his inspiration in creating these looks on screen, ““The idea was that the girls would all look like they just walked off some Tumblr page.”

Assassination Nation opens in theaters nationwide on Friday, September 21st. 

Pleasures’ capsule collection will be available on Sept 21st in stores and online

Dolls Kill apparel will be available Sept 17th online

MAKE cosmetics will be available Sept 21st online